JAMES SMITH · @BUILT.BY.BIG
Real life.
Built for your brand.
Dad of three. Former D1 athlete. Full-time life.
I create content that feels right at home in all of it.

James Smith
UGC creator · Greenville, South Carolina
THE SHORTLIST03 SELECTED FILMS ↙
Real routines. Natural product moments. A little dad humor.
SELECTED PAID BRAND WORK
WonderFoldREESE’SOnce Upon a FarmPIRATE’S BOOTY
01 / THE WORK
Good products.
Real-life stories.
From school-morning chaos to the early lift.
Explore commissioned work and my own content.
FROM MY PLATFORMS
Life keeps moving. So does the feed.
Browse the public posts my platforms show in their live previews.
02 / SOCIAL & INSIGHTS
Beyond the scroll.
The story behind the content.
Account performance and individual post results, clearly separated.
CLIENT WORDS
Good work. Good people.
JAMES SMITH
DAD. ATHLETE. CREATOR.03 / THE GUY BEHIND THE CAMERA
Big on family.
Built on real life.
Expect dad humor, real family reactions, hands-on demos, and fitness and lifestyle stories. Polished enough for your brand. Human enough to believe.
Dad humorHands-on demosFamily reactionsFitness & lifestyle
04 / LET’S MAKE SOMETHING
Two ways to work together.
01Content for your channels.
Hire me to create UGC you can use on your brand’s social channels, website, or ads, with usage agreed in the scope.
- Product demos & everyday stories
- Concepts, hooks & scripted content
- Filming, editing & voiceover
- Content packages & ongoing partnerships
Let’s talk UGC ↗02Your brand. My audience.
A sponsored post published on my own channels, built around a product and story that fit my real life and community.
- Sponsored social content
- Family, food, fitness & lifestyle
- Platform and deliverables agreed together
- Campaign reporting when available
Let’s talk partnerships ↗ Every project is quoted around scope, deliverables, timeline, and usage. Licensing, raw footage, extra hooks, and exclusivity can be discussed.
FROM MY PLATFORMS
Life keeps moving. So does the feed.
Browse the public posts my platforms show in their live previews.